Hey There!
In true strategist form, let’s start with an audience persona.
The Demographics: I’m a proud daughter to a family of engineers, microbiologists and doctors and a mother to some 100 animals on the street. A Gen-Z enthusiast at heart, recent expert in working from home and an incredibly curious being. Growing up, I quickly realized my innate love for storytelling and explored the craft by scribbling stories in my journal, participating in photo walks, or via creative projects using makeshift equipment. As I grew older, I gathered experiences in digital marketing, event management, graphic designing and photography, to better equip myself with the media industry. I graduated from SVKM's UPG College in June with a degree in Mass Media and a concentration in advertising.
The Psychographics: Empathy rules my psyche. I think in questions even though I don’t always have the answers – that’s what makes my blood run with curiosity and courage. I like to call myself an outspoken wallflower: I’m constantly observing culture in a nonlinear fashion while creating stories and roadmaps out of my surroundings. As a budding strategist- I always ask: “What Identities do I carry that determine my ways of seeing?” I have the work ethic of a true Scorpio woman, and my habit of procrastination keeps my daydreams diligent. For the many tomorrows that lay ahead of me, I am on the constant lookout to learn new ways, explore the many possibilities and innovate concepts of storytelling better than my today.
BASICALLY, I dream big AND PLAN BIGGER.My Resume
over
the
photo
frame
Me
& my Reflex
mettiamo
clean
modern
versatile
elegant
Sophisticated
about me
Anything
around you
is worth to be
observed
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Work
Advitya is a creative center for those gifted with conditions like Down’s syndrome, Autism and Cerebral Palsy among others. Advitya was started with the mission to provide special individuals a place where they could be loved and cherished. I started my journey with them as a volunteer to achieve the goal of building a place where these differently-abled people can continue living life with dignity.
A few artists came together to strengthen the community by buying food essentials for the ones in dire need during the COVID-19 pandemic in 2020. From here, Artists For Artists came to be.
At present, A4A procures groceries at wholesale prices from retailers, packs them, and dispatches them across Mumbai. I joined the team as a volunteer and attended calls from artists in need while also securing sponsorship for them.
The Feline Foundation is an animal welfare NGO in Mumbai that aims to improve the lives of stray cats through population control, medical treatment, and community awareness. I joined the organization as a rescue volunteer and helped them find a permanent home for the strays by deploying my knowledge about Public Relations.
Me
& my love for art
Music
Movies
Illustrations
The lockdown gave me the time (and motivation) to restart and relearn the hobby of making art with new mediums. Hence, Unfettered Frames came into being. It means unrestrained or uninhibited frames, visual stories that are free from any boundaries. The page gave me a playground to talk about music and movies, two things I hold very close to my heart and show my perspective on some unsaid aspects of them. It gave me the freedom to grow and learn digital art but more than anything, gave me the chance to be unfettered and real about my thoughts.